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Get Your
Sales Playbook

Revolutionize your sales process and help grow your business.

Get Your
Sales Playbook

Revolutionize your sales process and help grow your business.


Define Sales Process and Implementation Plan


Improve Sales Team Structure and Capabilities


Fractional Sales Leadership Coaching and Development

Success in Sales Requires Strategy

Many business owners and sales leaders feel stuck because they have never taken the time to define their sales process. Without a clear strategy, you may be experiencing:

• Stalled or declining revenue
• Feeling stuck and unable to scale your business
• Lack of consistency and accountability within your sales team
• Uncompelling sales story that’s not inviting to your prospects
• Not having a clear path to grow

Help your sales team build a repeatable sales process by giving them a Sales Playbook—a one stop resource with a defined sales strategy, clear and unique value proposition, compelling sales stories and an implementation plan.

Strategic Sales Playbook Levels



Made for small businesses with no sales team



Made for mid-size businesses with owner led sales team



Businesses with a full sales team and sales manager

Are you a solopreneur or coach ready to take your business to the next level?

Join our DIY Sales Playbook Webinar

Meet Chris Cocca,
your Strategic Sales Expert

He has 25 years of sales leadership experience and works well with all verticals in B2B business. Chris is a licensed advisor for Salesxceleration, the largest group of Fractional Sales Leaders in the world. He has helped countless organizations and leadership teams get organized and improve their sales process.

“Chris was exactly what I needed and wanted.  Chris brought a detail oriented, sales focused perspective that allowed us to finally finish the job. Additionally, I needed a lot of coaching to understand my role as sales manager. Work with Chris to define your sales process well and then take that to your CRM.”

-Tom Boyer – Owner – IR.Tools

“Chris is more that a sales consultant, he is a true business partner. He has helped us refine our company strategy, develop our team and build a repeatable sales process that has positioned us for growth.”

-Bill Valway – Owner – AP Corp

“When it comes to sales strategy and process, Chris is the real deal. I refer him to my clients without reservation and he delivers. If your sales are stuck and you’re willing to think and act differently, talk to Chris.”

-Bill Hueter – EOS Implementer

“Chris has really helped our team. It’s amazing when someone just keeps you on track and holds you accountable to a system that works.”

-Margaret Clark – Owner – Clarks Ace Hardware

“Chris was instrumental in working through customer stories and persona development that truly refined my methods and how I approach Business Development. His work lead to my best year ever in sales, and our best year ever as a company. The investment of knowledge, encouragement, and support to your BD efforts is second to none. Truly a transformative experience.”

-Sean Sutherland – CMO – Kapowza

“Chris has a proven track record of helping companies develop and execute next level sales strategies. He has partnered with CSG to redefine our sales playbook and train the team on cutting edge sales techniques. We are seeing incredible results almost immediately. If you are looking to transform your sales efforts to achieve world class results, I would highly recommend Chris as a trusted partner to accomplish your goals.”

-Rich Valway – President Culinary Services Group

“Chris and his team guided us to develop a rock-solid sales process that increased our new business pipeline by 3.5X. He took us through the science of sales, from analyzing and forecasting sales revenue to implementing a CRM. We emerged on the other side with a Harvey Sales Playbook that methodically guides us from prospecting, to qualifying leads, to winning the trust of a would-be-client. We should have it printed and leather-bound.”

-Matt McDermott – President – The Harvey Agency 

A Network of Trusted Experts

Just like a well-oiled machine, your sales success relies heavily on other integrated parts of your business working smoothly. Chris’ playbooks often include a strategic introduction to advisors and subject matter experts from his trusted network when necessary.

Here’s How It Works

Schedule a Call

Whether you are a business owner or a sales leader, Chris will help you choose the level of playbook appropriate for your business.

Get Your Sales Playbook

Receive a Sales Playbook with a repeatable sales processes, a clear sales strategy and unique value proposition.

Grow Your Business

Build a foundation for growth with an implementation plan and leadership coaching and watch your business scale

Revolutionize Your Sales Process

Success in sales requires strategy. Get your Sales Playbook – a one-stop resource with a defined sales strategy, a defined sales process, a clear and unique value proposition, compelling sales stories and an implementation plan.

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