Strategic Sales Playbook Levels
SILVER
Made for small businesses
with no sales team
Silver Benefits
Base Level
- Documented Sales Process by Sales Stage, mapped to CRM
- Sales Strategy including Guiding Principals, 3 Year Growth Roadmap, Ideal Client Personas, Unique Value Proposition
- Sales Scorecard including Sales Quotas, Sales KPIs and Sales Pipeline Equation
- Sales Messaging including differentiators, client hero story
GOLD
Made for mid-size businesses
with owner led sales team
Gold Benefits
Includes Previous Level Benefits
- Sales Compensation Review and Design
- Defined Sales Roles including Job Descriptions and Onboarding Plans
- Updated CRM Dashboard Reporting
- Sales Pipeline Red Flag Reports and Clean Up
- Sales Stories for all Buyer Personas + Founders Story
- Sales Performance Management Guide including 1 on 1s, Sales Meetings and Performance Reviews
- Sales Leadership Transition Plan
PLATINUM
Businesses with a full sales
team and sales manager
Platinum Benefits
Includes Previous Levels Benefits
- Competitive SWOT Analysis
- Sales Team Evaluation and Recommendations including Development Plans
- Sales Leader Evaluation and Recommendations
- Sales Team Recruiting and Interviewing
- Sales Coaching Process
- Sales Pipeline Evaluation including Lead Generation
- Company Branded Playbook
Additional Benefits
- Fractional Sales Leadership / Outsourced VP of Sales
- Sales Coaching
- Sales Training – RAIN Group
- Sales Leader Certification (CSL)
- Compensation Plans including incentive plans
- Sales Recruiting and Onboarding
- Sales Performance Management Process
- CRM Implementation
- Traction Self Implementation Support / Leadership Team Coaching
- Ninety.io Implementation